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Victoria Pynchon

I mediate and arbitrate complex commercial disputes, the former with ADR Services, Inc. in Century City and the latter with...

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She Negotiates

The 33 cent wage and income gap is unacceptable and unnecessary. So is the cliché glass ceiling. Bottom line, our...

The First and Last Time I'll Post My Own Poetry Here

I always wanted to have my own literary journal and, thanks to the internet, I have one --  the r.kv.r.y. quarterly literary journal -- where this poem -- Space Time is Curved -- resides.  For wikipedia's entry on Spacetime, click here.

Most of the poets and writers I publish are strangers to me.  They find the journal primarily through Poets & Writers Magazine, which has an inexpensive classified ad section.  Or they know other people who already published in r.kv.r.y.  Having the journal allows me to publish the work of my friends, all of whom are better poets than I.  Joe Mockus and Richard Wirick, for instance, whose work I've recently mentioned and who only happen to both be attorneys.  

The best thing about writing poetry, for an amateur like me, is that it slows the world down.  It makes me look more carefully.  It sends me to the bookstore to purchase Audubon Guides to the trees, flowers and birds I've never learned by name.  Curlew, whimbrel, nuthatch, and, yes, even booby, brown and blue-footed (sula leucogaster and nebouxii)  for those times when your poem needs a little whimsey.   Sycamore, hawthorne and laurelcherry trees.  Valerian, elder, thistle and honeysuckle.  It recalls the time when people had the time to notice and name the world around them.

As Shakespeare famously wrote:  a poet gives to airy nothings a local habitation and a name.

The second best thing about writing poetry in mid-life is reading it again.  Kinnell and CreeleyBerriganBishop and BukowskiWright and Collins and Neruda.  Dickinson, cummings, Levertov and Auden.  Merwin, Sexton and Graham.  You could live your entire life inside the poems of just this handful of great  20th Century poets.  

r.kv.r.y. has a "favorite poets" page and we invite you to send us yours.  

This is a lazy Saturday post, waiting for my husband to arrive home from New York City.  And before the cleaning and shopping for Monday's Seder begins.  

I hope you're having a pleasant weekend too.

Settlement: the Adjuster is Not Your High School Girlfriend

 

Ron Miller over at the Trial Lawyer Resource Center posted a good article on negotiating settlements with insurance adjusters recently called Listening During Settlement Negotiations

Miller's helpful tips include nuggets such as:

 

The Adjuster Is Not Your High School Girlfriend: If negotiations end badly, agree to disagree and file suit. Do not get mad at the claims adjuster. You can remind the adjuster that you have facts about the case (the quality of the client or whatever the facts may be) that reviewing the medical records could not possibly give the adjuster. If this is the problem, it is obviously not the adjuster's fault that the medical records don't fully give a lens to the value of the case. Discovery can resolve this and, if it does not, this is why we have juries. Don't take it personally.

Check it out. 

Lawyer Poets and Billy Collins

(video by JWTNY whose other work can be seen here).

The business of lawyers is words.  Their precise meaning. How they function, alone and together. Sometimes a comma makes all the difference between winning and losing a case. Once, for a few tens of millions of dollars, one of my partners asked the Court of Appeal to rule that the word "sudden" meant "quick," not "gradual."  (case mentioned here)

No kidding.

And everyone was worried about the outcome.

So the law is a poet's profession.  Or, poets gravitate toward the law because, unlike poets, lawyers get paid to write.

The poets among us are so common that we have our own web site -- Strangers to Us All:  Contemporary Lawyer Poets -- constructed by Law Professor James R. Elkins at West Virginia University. 

Some of my friends are listed there -- Rick Wirick -- an insurance coverage attorney with the firm of Fainsbert Mase & Snyder LLP in Los Angeles.  Rick's book of prose poetry -- 100 Siberian Postcards -- will have American debut at Book Soup in West Hollywood in late April of this year (you can listen to Rick read some of these here).     

My old college friend Joe Mockus is also on Professor Elkins web site.  Joe is a criminal defense attorney in Oakland (Garcia, Schnayerson & Mockus) whose firm once represented Jello Biafra of the Dead Kennedys in a Free Speech case (listen to Biafra chat with prosecutor Guardino on an episode of This American Life here).  Joe's one of the best poets I know.  But he doesn't send his work out and I have to beg him for it so I can publish him in the literary journal I edit, the r.kv.r.y. quarterly.  You can find Joe's poems here and here. 

I am more indebted to poetry than I could ever tell you unless we were chatting over a latte and I was talking too much.

Enjoy the Billy Collins.  The poetry alone is wonderful -- touching.  The videos are amazing.  Thank you YouTube for putting the means of distribution into the hands of the artists. 

I cannot resist also giving you The Best Cigarette Poem Video.  Hypnotic. 

Billy Collins' Forgetfulness

An occasional sublime moment in the midst of our working days.

Subcontractors, Developers and Insurers, Oh My!

Anyone representing contractors, developers, sub-contractors or insurance carriers in construction defect or coverage actions should read the most recent California case law on the duty to pay defense costs for complex construction defect cases.  

By "complex," I mean those cases where the HOA sues the developer who sues the general who sues the sub's, all of whom seek coverage from their carriers.  As any player in these 15-ring circuses knows, defense costs are often paid by an additional insured endorsement contained in the policies of one or two of the sub-contractors.    

That's what happened here.  The Court does a great job of clearly explaining the difference between equitable contribution and subrogation where the policies at issue provide potential coverage for some but not all of the causes of action.  The additional twist here involves excess carriers.

I'm not going to brief this case here (relying on my insurance blogging colleagues to do so).  I do want to alert attorneys for the HOAs, developers, contractors, and insurance carriers for whom I mediate construction defect and coverage cases to this important contribution to the most pressing question at any construction defect settlement conference  -- "whose got the money to settle this thing?" 

The case is Transcontinental Insurance Company v. Insurance Company of the State of Pennsylvania, filed on February 28, 2007 and published on March 27, 2007 by the Fourth District, Div. Three.

Mediation Strategy: Don't Gloat

(above, Charles Fincher's illustrative cartoon)  

I was talking to an attorney friend this morning about an upcoming mediation in a complex commercial case.  Lots and lots of $$$$$ at issue.  Last week -- a week before the mediation is set to convene --  his team scored a pre-trial victory on an eight figure issue.

If I'd had time to think about it, I'd have given him the mediation strategy advice he was already suggesting to himself.

DON'T GLOAT.

Aside from your mother's advice to never be a "bad winner" and your own certain knowledge that your shiny new pre-trial ruling can always be reversed, stifling your gloat-reflex will have at least two beneficial effects on your upcoming negotiation.  

  1. your opponents' reflexive desire to retaliate by launching an all-out thermo-nuclear-legal attack will be quieted, if not eliminated; and,  
  2. your opponents' ability to use their higher "executive" brain functions during the upcoming negotiations will be increased, soothing the fear and anger flight-fight mechanism of the  brain's reptilian amygdala, which, when triggered, overrides the sophisticated "executive" brain functions necessary to a successful high-stakes negotiation.

So, my friend had it right on the money this morning.  The hardest thing about the upcoming negotiation will be not to gloat.  

Make "not gloating" the center of your strategy, I replied, and you'll settle that multi-bazillion dollar case and make your corporate client truly happy.

Win Win Win: Conflict Resolution on The Office

It's Friday.  Time to chill out a little and take ourselves just ever so slightly less seriously.

Here, for your viewing enjoyment, a parody of Employment Conflict Resolution from the hilarious televsion series "The Office." 

Sadly, the video is no longer available on YouTube. 

See Death and Taxes Blog for the written transcript here.

Live by Suit; Die by Suit: DMCA Notices Violate the DMCA?

 

(left:  old tech)

As if the DMCA weren't already the Full Employment for BigLaw Act of 2007, we have a new DMCA cause of action -- improper take down notices.

Read today's Wall Street Journal Law Blog report on the new suit against Viacom, the latest in the YouTube wars.  This one was filed by "fair use" activist groups claiming that Viacom's demands to YouTube that it remove parodies of Viacom/Comedy Central programming themselves violate the DMCA.  

I will continue to be a broken record (a broken download?) on litigation about online content.

There are an infinite number of business solutions to the business problems (opportunities) created by Web 2.0.  As always, there are only a few, and frustratingly chimeral, legal solutions.  

I'll urge anyone within shouting distance of BigMedia to read 3D Negotiation by Lax and Sebenius, whose "brainest guys in the universe" credentials go like this:

David Lax and James Sebenius . . . combine decades of high-level, practical experience negotiating in the corporate, financial, and diplomatic realms with academic expertise that helped develop much of the modern field of negotiation.

Professor Sebenius is the first Gordon Donaldson Professor at Harvard Business School and a member of the Executive Committee that oversees the activities of the Program on Negotiation at Harvard Law School. David Lax, described by Forbes magazine as a "new negotiation theorist" on the cutting edge of his field, served as a professor at Harvard Business School from 1981-1989.

Lax and Sebenius co-founded the Negotiation Roundtable, a working research group sponsored by Harvard Business School and the Kennedy School of Government, and Sebenius currently serves as its Director.

This isn't "win win" negotiation strategy.  This is the way to outwit the entire legal system and most of your commercial competitors.  Why?  Because a business deal creates its own legal world -- the new one that precedent couldn't possibly have predicted.

But there's no reason to rely on me.  Check out 3-D & draw your own conclusions.   

                   

 

                                (right:  new tech)

Advice to Young Lawyers: The Usual Deposition Stipulations

(right:  practice, practice, practice)

Take a look at Steven Archer's article on the Dangers of the Usual Stipulation for the reasons why the "usual" proposed stipulation is filled with traps for the unwary. 

Mr. Archer thoughtfully provides what he believes is a bullet-proof stip, which I'm providing below (with my contribution limited to reducing his stipulation to bullet points).

Mr. Archer is a partner with the highly esteemed national law firm of Robins, Kaplan, Miller and Ciresi.   

Thanks to the always helpful Illinois Trial Practice Blog for introducing us to this helpful article in its own post -- Beware the Usual Stipulations

That said, here are the matters Mr. Archer recommends be included in all stipulations entered into at the close of every deposition.

I propose that we agree to

  • relieve the reporter of his/her statutory duty to maintain custody of the original transcript.
  • after it has been transcribed, the reporter shall send the original transcript [by UPS, FedEx, DHL, or the equivalent] to the witness at [witness’s office or residence address].
  • the witness shall have 30 days within which to read and review the transcript, make any changes that he/she deems appropriate and list any such changes on the errata page provided by the reporter.
  • upon completion of the review and listing the changes, if any, the witness shall then sign the transcript under penalty of perjury where indicated at the end of the transcript.
  • the reporter shall provide a preposted and preaddressed envelope so that the witness may then send the reviewed, corrected, and executed original transcript and errata page to [counsel].
  • [counsel] will maintain custody of the original executed transcript and will agree to produce it and lodge it with the court at the time of trial or for any motion for which it may be required upon reasonable request.
  • [counsel] will also advise all other counsel in writing of any changes, corrections, additions, or deletions made by the witness at the time of the review of the transcript and will provide all counsel with a copy of the errata and signature pages within 10 days of counsel’s receipt of the original executed transcript from the witness.
  • should the original executed transcript not be reviewed, corrected (if necessary), or signed by the witness within that time frame, or should the original executed transcript later become lost or otherwise unavailable, the parties agree that a certified copy may be used for all purposes, as if it were a duly executed and corrected original transcript.

As Archer notes, don't try to memorize this.  Just copy it and stick it in your briefcase.  We're all tired at the end of a long deposition day and it's no time to strut your stuff by proving to opposing counsel that you've memorized the $#^%& thing. 

Better yet, for each case agree upon the deposition stipulation ahead of time and ask the court reporter to attach the fully executed copy to the transcript.  This is particularly helpful in big cases where many associates and partners are taking depositions on the same case.

Talking Urinal Cakes Warn Against Drunk Driving

Thanks to Concurring Opinions for the day's only hilarity -- talking urinal cakes.  Unfortunately, the Concurring Opinions link to the Pioneer Press audio is broken. So here's the audio from the same program in New Mexico -- same cakes across the United Stakes, uh, States.      

OK, now I'm going to have to add a "humor" category to this blog.

Quote below from the Pioneer Press article referenced by Concurring Opinions. 

Guys who use urinals in some bars on St. Patrick's Day might get a special message about drunken driving.

The Minnesota Department of Public Safety is deploying "talking urinal cakes" in about 100 bars to encourage people not to drink and drive. In St. Paul, patrons may find them at The Liffey and Patrick McGovern's Pub on West Seventh Street.

The cakes, activated by a motion-sensor, offer a message with a woman's sultry voice saying, "Hey there, big guy, having a few drinks?"

The message is targeted toward primary DWI offenders: young men, according to the Department of Public Safety.

Each year in Minnesota, alcohol-related crashes account for around 200 traffic deaths. Last year, about 42,000 motorists were arrested for DWI, a record high.

Living "Abled" in Disability-Land

Further commentary on walking (or riding) a mile in someone else's shoes.

The following YouTube clip -- a British public service announcement -- turns the world upside down to help "the rest of us" have a glimpse of what the experience of being disabled might feel like.

Its well worth the couple of minutes it takes to view it. 

Listening to the Voices of the Disabled: Employment Mediation

I'm co-teaching a class (with long time employment mediator Stefan Mason) at the Straus Institute this semester.  We covered the Americans with Disabilities Act last night and spent an hour of the class "listening" to the voices of the disabled by watching YouTube videos, one of which I provide for my readers below.

The first "adult" book I ever read was To Kill a Mockingbird (film link here and movie clip here) when I was in the fifth grade. I know it's considered sentimental and not well written by the academy these days.  But what do you say about a book that changes someones life?  

Surely, I had never before heard the phrase

You never really understand a person until you consider things from his point of view-until you climb in his skin and walk around in it.  ~Atticus Finch

And as much as Harper Lee loved and respected Atticus, I did too.  In my ten-year old heart, he embodied everything I was already beginning to care about -- tolerance, respect, kindness, generosity and a fierce devotion to justice regardless of the consequences.

With Atticus' advice still sounding in my head forty years later, I bring you the voices of disability from Stefan's and my ADA class last night.  The Credo for Support.  Listen.  Reflect.  Your next mediation with someone who's disabled will be transformed by this.

Minor Entitled to Disaffirm Contract and Arbitration Award

(pictured:  garden diety of children)

Arbitration award is unenforceable against party who was a minor entitled to disaffirm the underlying agreement.  His minority status coupled with the absence of the appointment of a guardian ad litem entitled him to disaffirm the award and judgment even after statutory deadline for moving to vacate the award had passed.

Disaffirmance by the minor did not, however, affect the enforceability of the underlying agreement or of arbitration award against the parent who agreed to be personally liable for the minor’s obligations under the contract.
Berg v. Traylor - filed March 19, 2007, Second District, Div. Two, 2007 SOS 1269

Viacom, Google/YouTube and the Law of Unintended Consequences

ImageChef.com - Create custom images

 

 

Looking for an exhaustive analysis of the historical and technological context in which Viacom brings its billion dollar lawsuit against Google/YouTube?   

Plagarism Today, the blog of a graphic designer and amateur legal analyst, provides history, background and suggested reading along with the following conclusion

 

It’s important to note that this dispute isn’t just about clips from South Park and The Daily Show, it’s an element of a much larger struggle, one to determine the future direction of our culture.

History has shown us that the entities that control what information or art is viewed, be it the church, printing guilds, the government, copyright holders or search engines, control our culture.

Since the new is always built upon the old, at least to some degree, those who control the present have a heavy hand in determining tomorrow’s direction. Though the public at large has the final say, the “invisible hand’ of our cultural capitalism is guided by a very visible and observable force.

That is why this lawsuit will likely be a turning point in many regards. Perhaps even more so than the MGM v. Grokster ruling, this lawsuit could easily shape the legal climate for the Web for many years to come and, with that, the future of art, science and technology.

This case is bigger than either side likely realizes it is and that is what worries me. Both sides are protecting their interests, but one has to wonder if they have an eye on the larger picture.

If they don’t, no matter who wins, it could be catastrophic.

We’ve already seen what happens when two sides move forward into a court of law with only their personal agenda in mind, let us hope we are not subjected to that again.


Power and the Illusion of Power: Paddy Chayefsky's Network

Network (above) skewers network televsion as it existed in 1976 and, more importantly, predicted a future media dystopia as close to hand as your remote control.     

In this scene, the President of the fictional UBS Network attempts to "convert" the network's insane news anchor to the theology of the global marketplace.  It's one of the most prescient and hilarious commentaries on money, power and global politics ever written.

Norman Lear has said of Network:  This is not a satire; it's a documentary.  

Rent it, buy it, watch it. 

You will find in Network the first imaginings of reality television in a country that was then celebrating the 200th Anniversary of the American Revolution and which had, only the year before, painfully extracted the last of its troops from Viet NamSaturday Night Live was breaking network taboos in its first year on the air ('75-'76) and the Twin Towers had been standing sentinel over the foot of Manhattan for only three years.  

The following year -- 1977 -- I'd watch in amazement from the sidewalk near the New York Supreme Court in Foley Square as a mountain-climber from Queens,  George Willig, climbed the South Tower (2 WTC).   But I digress.

When Network was first released, I was working in the typing pool (IBM Selectric:  5 carbon copies) of a midtown law firm, studying for the LSAT and learning what it was like to be truly poor (rats in the lobby, cockroaches in the kitchen and la Migra pounding on our apartment door at 3 a.m. as  we listened to neighbors escaping through the building's otherwise unsued dumb-waiter system).  

When my husband and I had arrived in New York City the year before, it had been teetering on the edge of bankruptcy and its pleas for help from the federal government had been famously rebuffed, prompting the notorious New York Daily News headline: "Ford to City: Drop Dead."  

New York City thirty years ago.  New Orleans today.  Plus ça change, plus c'est la même chose.

Paddy Chayefsky's prophetic vision grows more eerily accurate with each passing year.  In 2006, this script was voted one of the top ten movie scripts of all-time by the Writer's Guild of America.

This posting has nothing whatsoever to do with mediation, negotiation, lawsuits, business or legal practice except that it is about power, the wielding of power and the illusion of power.

It's a Sunday digression.  

Google, YouTube, Viacom and the Future

 

(left:  mountain sues lake for copyright infringement)

Re: today's New York Times coverage of the $1 billion Viacom lawsuit against Google under the Digital Millennium Copyright Act.

I can't be the first one to ask these questions, but here goes:

  1. why don't the media giants recognize that when I post a scene from A Few Good Men in a blog read primarily by attorneys (a damn good media market) it's free advertising to a new generation of lawyers who were in elementary school when FGM was released in 1992.  This goes in spades for equally good (or better) lawyer movies like The Verdict, screenplay by the brilliant David Mamet with Paul Newman doing some of the best acting in is entire career.  Today's young lawyers were in their bassinets when this one was released in 1982.  And where do they learn about the old movies they may want to see?  From the internet. 
  2. haven't these guys read The Long Tail? (see extended entry for a wikipedia primer on long tail or "niche" marketing).
  3. don't they know that most young people (say, everyone under 30) believe that content should be free.  That by yanking movie clips or sound bites from YouTube they are alienating huge numbers of potential viewers under 30?  
  4. wouldn't Viacom be better off spending $100,000 per month devising a way to use YouTube's media-delivery system to its own benefit rather than paying people that same sum to track down its "pirated" YouTube content and execute it there?    

There's an old saying that "what you resist persists."  The internet, YouTube, google, blogs, mp3 players, ripping, burning and copying are here to stay. 

The means of production (and co-production) is in the hands of the people.

Still, large concentrations of capital remain (and will always remain) in the hands of corporate giants. 

This is not David and Goliath because David just wants to listen to his music, man.  The people who want to "monetize" David's listening (and recording) enjoyment will always find a way to do so.  That's their job.

The people will continue to create and share.  Mix and burn.  Copy and compile.  

Not that I mind Big Media wasting their money trying to stop the tide of progress. 

It's just that I'd rather they use it to make better movies.

For a far more sophisticated viewpoint than my own, take a look at the MIT Convergence Culture Consortium blog on CBS' Use of YouTube for "Cross Platform Distribution" of March Madness, noting: 

Not surprisingly, the blogosphere points to the irony of Viacom's suing YouTube while CBS is finding effective and profitable ways to work with the video sharing site. David A. Utter with WebProNews points out that the first CBS March Madness clip on YouTube prominently displays UPS advertising and indicates the potential for major profit for the network and YouTube as well. Utter says, "Why Viacom misses the potential of YouTube while their former brethren at CBS embrace it would be a question we would like to see Viacom answer if their YouTube/Google lawsuit ever comes to trial."

Continue Reading

Managers, Supervisors and Discrminatory Motive

Diane Pfadenhauer of Strategic HR Lawyer recently asked the question

Can the Employer be Liable for Discrimination if the Person Who Terminated the Employee Harbored no Discriminatory Motive?


The answer?  Only the US Supreme Court will know.  Excerpt from Ms. Pfadenhauer's excellent employment blog below:

One of the more interesting cases that the US Supreme Court will hear this year (BCI Coca-Cola Bottling Co v. Equal Employment Opportunity Commission) surrounds a human resources manager who terminated an employee based almost exclusively on information from the employee's supervisor. According the the EEOC, the supervisor allegedly had a history of treating black employees more adversely when compared to others and had a history of making racially disparaging remarks in the workplace. The human resources manager, who harbored no discriminatory motive, relied on the word of the supervisor when terminating the employee. In addition, the HR manager did not know that the employee was black.

How Do I Get the Other Side to the Mediation Table?

 

 

Geoff Sharp of Mediator blah blah answers the perennial question -- how do I broach settlement with the other guy -- hilariously this morning, crediting "Lowering the Bar" Blog

The answer?  By being the same jackass you are in litigation.  

Exhibit "A" here.

All the Mediation Emotions from A to A

Amy Lieberman, executive director of Insight Employment Mediation in Scottsdale, Arizona, recently published an intriguing article in the AAA Dispute Resolution Journal, The "A" List of Emotions in Mediation from Anxiety to Agreement. 

For my commercial litigator and business clients, I know, I know, it's "only about money" and you "don't take it personally." 

If you'll recall, however, there was that time you felt like lunging across the conference table at a recalcitrant witness or slammed your briefcase shut before storming out of a mediation in response to an "insulting" offer.  

Well, "A"nger isn't the only mediation emotion according to Ms. Lieberman.  You can pretty much define the entire settlement conference by concentrating on the letter "A."

For the truly emotionally well-balanced, you still might find your client or opposing counsel lurking here among the "A" emotional trees as described and amplified by Employment Mediator Amy Lieberman

Anxiety is called the "most common emotion experienced by parties waiting for a mediation to begin.  They know," Ms. Lieberman writes,

their own views of the conflict and strongly believe in the rightness of their positions. They each believe the other is being unreasonable and fear that the conflict will escalate, so that the goal of resolving the dispute in mediation will not be achieved. 

Anger follows anxiety like night follows day.  My friend the psychoanalyst says that anger consolidates our sense of ourselves when fear or anger threaten to overwhelm us.  Ms. Lieberman cautions that although "we may know intellectually that displaying anger is unlikely to help us achieve a resolution . . . we may be unable to prevent an angry outburst or other negative expression that could derail the mediation."

My own advice is to express your disgust to the mediator, who can reframe frustration into action, irritation into problem-solving and "A"nger into "A"greement (see below).

Ah, Adrenaline.  Someone once told me that trial attorneys are "stress-adrenaline" addicts.  I guess I'll have to raise my hand on that one.  If winning didn't give me a rush, the loses would be too costly to bear.  When you're a mediation advocate, however, its best to channel your adrenaline to the issues, not the people.  As Ury and Fisher, the famous "Getting to Yes" authors routinely counsel, "be hard on the problem and soft on the people."  

Awareness makes the "A" list.  Although the parties know one another's positions all too well before the mediation commences, counsels Ms. Lieberman, they often do not know "what led to those positions or the underlying interests or needs of the other side.  This is especially true," she writes,

where there is a breakdown in communications between the [parties and often also the] lawyers involved. .  .  Even when there is communication, the parties are often unable or unwilling to really listen to what the other has to say. .  .  It is typically th[e] new awareness that leads to the "magic" of mediation. The magic is the willingness of parties, based on new information, to view the conflict in a different light. It is this willingness that opens the door to resolution.

Acknowledgment is the beginning of Mediation Magic or "A"greement "A"lchemy.  Invariably, the first opportunity the parties have had to acknowledge their understanding of the other side's "position" occurs during the mediation.  Acknowledgement, writes Ms. Lieberman, often causes one's opponent to "shift closer towards an amicable resolution. Even a slight shift can start the ball rolling." 

That's my experience as well.


A is for Active Participation, the sine qua non of a successful mediation.  Sometimes hours pass while each "side" waits for the other to step up to the zone of potential agreement, the point of probable impasse, the moment everyone fears -- the time when everyone "a"cknowledges the case will never settle because the "other guy" is being unreasonable.  

Amy says "progress fosters progress" and I agree. 

To generate movement, I'll often call upon the more daring of the two parties to be the first to step up to the plate of impasse, i.e., to imake an offer that represents a "stretch," thereby encouraging the other side to do the same. 

It benefits no one to bargain in the nano- and strato- spheres when everyone knows that settlement won't be possible until the parties see the whites of each other's eyes. 

There are two A's in Acquiescence and Agreement.

Here Ms. Lieberman and I part semantic company.  I have to say that "acquiesce" should not be in any litigator's vocabulary.  Agreement yes.  Acquiescence, no.  I do agree with Amy that finding an agreement the parties "can live with" is a realistic goal. 

In my mind, that represents a sound business decision based upon a reasoned cost-benefit analysis.  Although this may be merely a matter of word choice, I'll wager that if you use the word "acquiescence" with your litigation colleagues, the first "A" words that come to their minds will be Anger and Adrenaline. 

As Amy finally reminds us, all the hard work of mediation goes for naught if we don't prepare Agreements the parties can enforce.  For my articles on the enforceability of mediated settlement agreement term sheets and memoranda of understanding, click here, here, here and here.

Thanks for the tips, Amy!

Error to Dismiss Action as Sanction for Failing to Finalize Settlement

(photo, a member of the Warlocks)

Yesterday's ruling in Levitz v. the Warlocks is important to practitioners primarily as a reminder that an "agreement in principle" may not be an agreement at all; and, if the parties do reach a "conditional settlement" whose terms won't be performed within 45 days after agreement is reached: 

  1. they must file a notice of conditional settlement with the Court;
  2. the notice must specify the date by which dismissal is to be filed; and,
  3. the plaintiff must serve and file a request for dismissal within 45 days after the date that the notice specifies for performance.

If the plaintiff does not file the required request for dismissal within the 45 day period, the Court "must dismiss the entire case unless good cause is shown why the case should not be dismissed.” Id. citing Cal. Rules of Court, rule 225(c) -- now Rule 3.185.

We do not expect to see many cases similar to Levitz where both plaintiff and defendants sought to re-schedule the matter for trial after they failed to reach an agreement "relating to complex rights relating to royalties and publishing in the music business," despite everyone's best efforts to do so. 

The lesson here is more for judges than for lawyers.  The record (detailed in the extended entry below) chronicles the events causing the trial court's justifiable frustration with predictions by counsel that settlement was "only a day away."     

Nevertheless, the Court of Appeal stressed that the trial court is not authorized by any Rule of Court or other authority, to dismiss an action as a sanction for the parties' failure to explain why their settlement negotiations failed to bear fruit.   

The appellate court explained its reversal of the trial court's dismissal as follows:    

 In their first communication with the court about their tentative settlement, the parties notified it they had a settlement “in principle,” meaning they had yet to fix its exact terms. A settlement with open material terms is not a “conditional settlement” [and therefore not subject to Rule 225 - now 3.185].  

To the contrary, it is not a settlement at all because, like all contracts, it is not binding until the settling parties agree on all its material terms. (citation omitted).  . . . A “conditional settlement” . . . involves a complete meeting of the minds but with some portion of it requiring more than 45 days for its performance.

Because the parties never entered into a binding settlement, rule 225 [now 3.185] did not apply. The court thus acted beyond its authority when it relied on [that rule] and we therefore reverse the dismissal and order the action’s reinstatement. "

Id. (emphasis added).  

The appellate court concludes its opinion by warning that a dismissal could never be ordered as a sanction against both parties because it harms only one -- the plaintiff.    

For the full text of the case, see Levitz v. The Warlocks - 2007 SOS 1195 and for the case chronology leading to the trial court's decision, see the extended entry below.  

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"I think they're lying. Every one of them." What Will the Jury Think of YOUR Case?

(cartoon from AdamZyglis.com)

Want to know what the jury might think of your case?  Here, courtesy of Blawg Review # 99 and several other linked connections, is the day-by-day journal of Juror #9 in the Scooter Libby Trial.

Here's a taste of the daily journal, beginning with the first day of deliberations.

"This is a case about memory, about recollections and about words." We've heard from the fighting Irishman and weeping Wells, a gaggle of Pulitzer Prize winners, and some of the best and brightest from the CIA, State Department, FBI and office of the Vice President. The Honorable Reggie Walton has just provided us final instructions.

Deliberations in the case of the United States vs. I. Lewis "Scooter" Libby in District Court for the District of Columbia are ready to commence, when one of the jurors offers an unsolicited statement regarding the solemn task before us.

"I think they're lying. Every one of them."

Better than all the Grisham you've ever read, yes?  Thanks to all the intervening links:  Blawg ReviewBegging to Differ (author of Review No. 99) Real Lawyers Have Blogs and The Huffington Post.

A Baghdad Romeo and Juliet

Just the other day we were talking about tit for tat violence in Romeo and Juliet.  Today, USNews.com in Friends, Family and Foes, in Iraq, Sunnis and Shiites Fight, But Sometimes They Marry, brings us a Shiite-Sunni wedding worthy of Friar Tuck's imaginings when he married the star-crossed lovers. 

 "In one respect I'll thy assistant be," he says of the upcoming secret nuptials, "for this alliance may so happy prove, to turn your households rancour to pure love." (Act 2, Scene 3). 

It's hard not to have one's hope slightly buoyed by this symbolic gesture.

"The bride," USNews.com reports,

is a university student from a storied Sunni tribe, the groom a technician at an Iraqi cellphone company and the son of a prominent Shiite tribal leader. It could almost be a Baghdad version of Romeo and Juliet but with a twist--the marriage was arranged by their parents, in part as a willful symbol of defiance against the sectarian violence that has riven Iraq.

The unlikely nuptials might appear to be a doomed gesture in a place where tension between Sunnis and Shiites seems to keep escalating with random killings and tit-for-tat retaliations. Shiite families have been chased out of suddenly unfriendly Sunni neighborhoods, and vice versa. The sectarian strife has been aggravated by growing confusion over the loyalty of Iraq's Shiite-dominated security forces and a months-long delay in forming a new government.

But the wedding also serves as a reminder of the complexity of the Iraqi mosaic, where Sunnis and Shiites have long been deeply interwoven. Not long ago, a Sunni-Shiite wedding would have been unremarkable. But in today's Baghdad, it is a brave and fraught venture. For these two families, it also means wrestling with the uncertain future of their troubled nation--and placing what amounts to a high-stakes bet that, in part because of events like this one, Iraq will not descend into a full-fledged civil war.

For the full account, click on the title of the article above.

Welcome to the Blogosphere Proskauer Rose

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The Settle It Now Negotiation Law Blog welcomes Proskauer Rose's Privacy Practice Group Blog to the blogosphere.

I know one member of this dynamic practice group -- Tanya Forsheit -- who is a model of savvy associate business development as well as a tireless worker for the community of women lawyers through her membership on the Board of Governors of the Women Lawyer's Association of Los Angeles

It was not that long ago that Tanya posted her first article on the Los Angeles County Bar Association Blog site.  I'm pleased to see that her entire group is now bringing its expertise, knowledge, wisdom and know-how not only to its clients, but  to anyone else whose vital commercial interests include the growing area of Privacy Law.

Because I can't describe Proskauer's blog any better than it does, I give you the Privacy Law Group's first welcome message with a link below:  

Welcome to the Proskauer Privacy Law Blog. Proskauer’s Privacy and Data Security Practice Group is tremendously pleased to bring you what we hope will become a trusted source for summary and analysis of breaking legal developments in the evolving field of privacy and data security law. This blog is designed in part to complement our recent privacy treatise published by PLI entitled Proskauer on Privacy: A Guide to Privacy and Data Security Law in the Information Age.

Today we bring you posts regarding (1) the introduction of federal legislation that would give the Attorney General very broad authority to enact rules requiring Internet Service Providers to retain records so law enforcement can access customers’ online activities; (2) adoption by the EU Data Protection Working Party of a new model application form for Binding Corporate Rules; and (3) some of the many new proposed bills in the 110th Congress regarding data security breach notification that would preempt the more than 35 currently existing state laws.

In addition, you can find posts that I previously contributed to the California Privacy Law blog hosted by the Los Angeles County Bar Association.

Of course, we are interested in your feedback, and welcome your suggestions and comments. We look forward to hearing from you.

For the posts referenced in Proskauer's welcome message, click here.

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The Difference Between Negotiation Strategy and Tactics

 

 

 

 

 

This January Seth Godin's [Marketing] Blog made a succint distinction between marketing strategy and tactics that is as applicable to negotiation as it is to business development.  "The right strategy makes any tactic work better," said Godin.

The right strategy puts less pressure on executing your tactics perfectly.

Here's the obligatory January skiing analogy: Carving your turns better is a tactic. Choosing the right ski area in the first place is a strategy. Everyone skis better in Utah, it turns out.

If you are tired of hammering your head against the wall, if it feels like you never are good enough, or that you're working way too hard, it doesn't mean you're a loser. It means you've got the wrong strategy.

It takes real guts to abandon a strategy, especially if you've gotten super good at the tactics. That's precisely the reason that switching strategies is often such a good idea. Because your competition is afraid to.

Thanks Seth!  Great advice!

Is Your Negotiating Partner Behaving Irrationally? Love in a Tit for Tat World

Baz Luhrmann's hallucinatory Romeo and Juliet, the ultimate Shakesperean lesson in the dangers of fiercely playing Tit for Tat.   

The Americans are fond of explaining almost all the actions of their lives by the principle of self-interest rightly understood. In this respect I think they frequently fail to do themselves justice. -- Alexis de Tocqueville

We've mentioned these principles before:

  • negotiators will reflexively play the childhood game of tit for tat (you cooperate, I cooperate; you defect, I punish; you cooperate, I cooperate again) because, as the game theorists tell us, we evolved as a human society as a result;
  • negotiators are also inequality averse, just like the capuchin monkeys who act against their own apparent self-interest by refusing to work when one of their fellows begins making five times the salary for the same amount of work.  

Herbert Gintis, an Emeritus Professor of Economics at the University of Massachusetts, discusses these issues in Game Theory and Human Behavior.  

The point of the following excerpts from Professor Gintis' research is this -- what negotiators tend to call irrational bargaining behavior  -- not accepting an objectively  "good deal" -- is not necessarily irrational or "overly emotional."  It is simply driven by considerations that hard numbers do not explain.

Gintis explains: 

The inequality-averse individual is willing to reduce his own payoff to increase the degree of equality in the group (whence widespread support for charity and social welfare programs). But he is especially displeased when placed on the losing side of an unequal relationship.

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Abraham Lincoln's Advice to Young Lawyers

Hat tip to Elliott Wilcox' Winning Trial Advocacy Techniques for hipping us to Abraham Lincoln's Advice to Young Lawyers, including the best advice for success in any field -- "always bear in mind that your own resolution to succeed, is more important than any other one thing."

The most common complaint I hear from young attorneys at all levels is the lack of mentoring available to them.  Since the internet is their domain, I ask those attorneys over thirty-five to pick up this "Advice to Young Lawyers" meme tag and run with it.  

In particular, I ask the following attorney-bloggers to share their best advice with our young readers --Arnie Herz of Legal Sanity, Evan Shaeffer of the Legal Underground, George M. Wallace of Fool in the Forest, Wilson Sonsini's Cathy Kirkman of the Silicon Valley Media Law Blog, and, Diana Skaggs of the Divorce Law Journal.

Thanks folks!  Please pass the baton along to your favorite, most wise, attorney bloggers.

The Real Reason I Quit Practice: Electronic Discovery

 

 

OK, so I didn't quit practice just because of the new electronic discovery rules.  I can say, however, that I'm mighty glad I don't have to deal with this.

Duane Morris, which acquired my firm after I left it, graciously includes me on their legal update mailing list.  Today, they supply this helpful roadmap for navigating the new rules, an excerpt of which you can find below:

 

 

 

Electronic Discovery: Know What You Have Before Your Adversary Does -- Understanding “What, Where & How” in the New Technological Landscape

Federal Rule 26(f)(2) and (3), as well as many similar local federal court rules and state court rules, requires parties to begin the discovery process by identifying and resolving “any issues relating to the disclosure or discovery of electronically stored information, including the form or forms in which it should be produced.”

The incorporation of ESI into the text of the rule alters profoundly the “what, where and how” of discovery. In order to avoid pitfalls and maximize the benefit of an early conference (whether required by court rule or simply initiated as good practice), one should understand the new “what, where and how” of e-discovery.

Click here for the full Duane Morris E-Discovery Alert.

My Amygdala Made Me Do It: Neuroscience and the Law

The New York Times Sunday Magazine cover story this coming week -- The Brain on the Stand -- covers a lot of territory on the use (and potential abuse) of neuroscience in the legal system.     

While the scientists debate whether  knowledge gleaned from sophisticated brain imagery demonstrates that our brain activity  controls our  behavior or simply reflects it, those of us concerned with decision making have much to learn from it.         

Because my work is pretty much exclusively devoted to finding mutually beneficial resolutions to hotly contested litigation, neuroscience insights into how and why we make decisions -- and how we might make them better -- have been invaluable in my practice.    

In this article, author Jeffrey Rosen describes the results of one neuroscientific experiment suggesting that dampening our emotional reactions to the regretably common "insulting first offer" might keep us in the negotiation process long enough to let our more rational responses prevail.     

He explains:

'A remarkable technique called transcranial magnetic stimulation, for example, has been used to stimulate or inhibit specific regions of the brain. It can temporarily alter how we think and feel.

Using T.M.S., Ernst Fehr and Daria Knoch of the University of Zurich temporarily disrupted each side of the dorsolateral prefrontal cortex in test subjects. They asked their subjects to participate in an experiment that economists call the ultimatum game.

One person is given $20 and told to divide it with a partner. If the partner rejects the proposed amount as too low, neither person gets any money.

Subjects whose prefrontal cortexes were functioning properly tended to reject offers of $4 or less: they would rather get no money than accept an offer that struck them as insulting and unfair.

[remember -- even monkeys would rather earn no "salary" than let their "CEO" monkey make five times as much as they do -- so this is animal behavior]

But subjects whose right prefrontal cortexes were suppressed by T.M.S. tended to accept the $4 offer. Although the offer still struck them as insulting, they were able to suppress their indignation and to pursue the selfishly rational conclusion that a low offer is better than nothing.

I do not cite this research to suggest that we should be satisfied with "insulting and unfair" proposals.  I cite it only for the thoughtful consideration of litigants and business people everywhere. 

It is perfectly 'rational" to respond to an insulting offer by rejecting it.  Being alert to our tendency to allow emotions to reign in response might give us the breathing room we need to calm our clients and continue to pursue a settlement negotiations that could well lead to resolutions that are neither insulting nor unfair.

The article is invaluable reading for anyone wanting to answer the question -- what in the world could the other side be thinking?  A question that can only be answered when the parties sit down together with a commitment to seeing the negotiation through.  

And if you're not already on speaking terms with your amygdala, click here for a fuller (lay) explanation of its effect on decision making.

Advice for Young Lawyers: Deposition: Hearsay in Business Records

 

No, just because it's in a business record doesn't mean everything that record says can come into evidence.  

Single hearsay

Ledger says employee Jones was paid $500 in cash on June 5, 2005.

Double hearsay

Note in employer's file (maintained in the regular course of business & brought within exception to hearsay rule) says "Darlene says she paid employee Jones $500 in cash on June 5, 2005." 

Why does double hearsay matter in a deposition? 

Because if you don't know its double hearsay, you might not track down "Darlene" or find another way to prove that employee Jones was paid $500 in cash on June 5, 2005.  

Advice for Young Lawyers: Using Documents at Deposition

Nothing throws more fear into the heart of a young litigator than using documents at a deposition.

Here's the good news.  It's easy if you know the rules and follow the steps.

Here are the steps.

  1. Mark them
  2. Authenticate them
  3. Lay the foundation for the business records exception to the hearsay rule
  4. Lay the foundation for any available hearsay exception for hearsay statements contained in the business record itself;
  5. Question the witness about the documents
    • to refresh his/her recollection
    • to impeach his/her testimony
    • to obtain an explanation of the meaning of language contained in them
    • to forward your case and tell your client's story

Feel free to bring "cheat sheets" with you to the deposition, remembering that you can rarely save your face and your ass at the same time.

MARK IT

  • Scratch an exhibit number on the document (or post-it) if it hasn't previously been marked
  • Hand copies to opposing counsel and to the court reporter
  • Say, "the Court Reporter will mark as Exhibit Q, correspondence from X to Y dated June 16, 2003, carrying Bates Stamp number 325490."
  • Pause as the reporter affixes an exhibit number to the document and hands it to the witness
  • Say to the witness, "do you now have exhibit Q before you?"

AUTHENTICATE IT

Q.     "Please identify Exhibit Q for the record."

A.     "It's a letter I wrote to Mr. Jones."

Q.     "Is that your signature at the bottom of the second page?"

A.     "Yes it is."

Q.     Is this a true and correct copy of the letter you wrote to Mr. Jones on such and such a date?

A.     Yes, it is.

OR

A.     "It's a letter I received from Mr. Green."

Q.     "Is that Mr. Green's signature on page three of Ex. Q?"

A.     "Yes."

Q.     "How are you able to recognize it?"

A.     "Because I . . . corresponded with him regularly or I've seen him sign his name on several occasions and I recognize this to be his signature."

Q.     "Is this a true and correct copy of a letter from Mr. Green that you received on or about such and such a date?"

A.     "Yes it is."

ESTABLISH THE BUSINESS RECORDS EXCEPTION TO THE HEARSAY RULE

Q.     You were employed by ABC Company in 2002?  

A.     Yes I was.

Q.     The Court reporter has marked and placed before you Exhibit Y, carrying Bates Stamp range 20056-98.   Can you identify Ex. Y for the record.

A.     Yes.  It appears to be a copy of ABC Company's ledger book.  

Q.     What is the function of the ledger book?

A.     We use it to record all of our sales and payments.

Q.     Are the entries in Ex. Y made at or near the time of the recorded sales and payments.

A.     Yes

Q.   Are the entries made as part of the regular business of ABC Co?

A.     Yes.

Q.     Is Ex. Y, the ledger book, kept in the ordinary course of ABC's business?

A.     Yes.

Q.     How is it that you're familiar with the ledger book?

A.     "It's prepared . . . . by me (or under my supervision)" or "as part of my job duties, I review the ledger on a monthly basis" or "I've occasionally seen the ledger and am aware that it is maintained by Mr. Brown, who works in the accounting department" or any other way in which the witness is familiar with the document.

You've now accomplished that which, I'm afraid to say, 90% of the attorneys taking depositions fail to accomplish every day.  If you don't get any other useful testimony from this witness, you will have created a record that will permit you to use these documents as evidence in summary judgment motions and at trial.  

We will cover in a subsequent post the following two steps -- laying the foundation for hearsay exceptions to hearsay statements contained in business records and using the document itself to forward your case. 

Advice for Young Lawyers -- On the Job Deposition Training

Thousands of young attorneys will sit down to take their first deposition every year the same way I did, with roughly the same amount of dread and exactly the same amount of training. 

A lot and none whatsoever.

So that someone might benefit from my own painful experience more than twenty-five years ago, I give you my earliest deposition mistakes.

Within my first month of practice, I was assigned an "easy" first deposition.  We represented an injured plaintiff who broke her arm in a skating rink accident.  

I was charged with taking the deposition of the young man who'd caused her to fall.  No documents.  Just the facts m'aam.

Here's what I learned the hard way.

You don't have to rephrase a question in response to an objection.

I did this dozens of times in a two-hour period.  At lunch, one of the grizzled old Sacramento P.I. defense attorneys grabbed me around the shoulders so hard I felt like I might break.   

"Just wait for the answer," he whispered in my ear.  "You don't need to re-phrase the question.  If the witness doesn't answer, ask the court reporter to read it back.  Say, 'do you have the question in mind?  Yes?  Would you answer it please?'" 

I fell all over myself thanking this kind man who growled in response, "I just wanna get outta here before Christmas."

The court reporter doesn't really "strike" anything from the record.

This is someone else's painful story.  I was defending a deposition that was obviously the examiner's first time.  Every time he rephrased a question mid-phrase, he'd turn to the court reporter and say, "strike that." 

Then he waited for her to do something.  When she didn't, a confused look would cross his face and he'd return to his questioning.  He must have done this a dozen times during the first hour.

Each time, the reporter just smiled that inscrutable court reporter smile, benevolent, knowing and, as I thought during most of my first year of practice, thinking, "what an idiot!"  

After several of these lengthy pauses, the reporter took pity on the poor attorney, put her hand gently on his arm and whispered, sotto voce, "I'll explain at the break."

There is no usual stipulation.  

At the end of the many depositions I'd seen before I first took my own, I watched attorneys look across the conference table and ask, "the usual stipulations?"  

So that's what I did in my first deposition.

"The usual stipulations counsel?"

Defense counsel eyed me with the admixture of pity and contempt seasoned lawyers reserve for new admittees.  This is the moment during which they decide whether to bat you around the deposition room like a cat toy or exercise mercy. 

"Why don't you put the usual stipulation on the record, counsel," he said, choosing option no. 1.  Not a question.  A declarative sentence.  An injunction.  A challenge.

Even then, a terrified newbie, I wasn't entirely a fool.  Never underestimate the power of youth and femininity.  If I could have batted my eyelashes I would have. 

What I did say, sweetly and with great deference, was this, "No, please.  You know them far better than I.  I'll let you put them on the record."

Score one for the first year attorney, who then went back to her boss to ask what the %$^# the usual stipulaitons were.

And for a break with your third Grande Latte of the day, check out this video of a first DAY lawyer defending a phony deposition in a phony sexual harassment action -- videotaped to great hilarity by his employer.  He handled himself pretty darn well under the circumstances! 

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Afraid of Looking Like a 90-Pound Weakling?

 

Business Mediation Guru Robert A. Steinberg took on the vexing question most often posed to mediators in a dynamite Daily Journal article just last month -- How and When to Broach Settlement. 

If you're not on Bob's mailing list, you should be.  Here's a taste of the DJ Article that will pump you up.  Follow Bob's sound advice and you'll approach settlement without ever again worrying that the beach bully might kick sand in your face.

For all its rational veneer, negotiation is at base animal behavior. We fear to raise settlement because we think that “blinking first” is an admission of weakness and will cost us some measure of settlement value.

Parties often talk settlement at the beginning of the case, before they have spent much money, or after the completion of discovery, when they have developed the information they feel they need for trial. But you should consider raising settlement at other times: before a risk-magnifying event (such as a major motion or a heavy financial commitment) or whenever the settlement value of your case is most favorable
.

For the remainder of Bob's article, click here.

 

Attorney-Client Pre-Dispute Arbitration Clause Valid?

I am not certain I would read the recent EC&J v. Kessel case as broadly as did the The Institute for Conflict Management's ADR Blogger, but I haven't had time to carefully read the opinion myself (which I will do, and report to you within the week). 

So that you're alert to the opinion, I refer you to the ICM's ADR post, Court Rules Pre-Dispute Arbitration Clauses Valid in Fee Disputes.

The ICM blogger explains: 

A California appeals court has opened the door to the enforcement of pre-dispute arbitration agreements between attorneys and their clients, ruling that once a client waives the right to non-binding arbitration under the state’s Mandatory Fee Arbitration Act, a court may compel binding arbitration based on the agreement of the parties.


California’s Second Appellate District rejected the notion that language in the MFAA requiring a post-dispute binding agreement to arbitrate bars enforcement of a pre-dispute binding arbitration agreement, ruling that the statutory language only prohibits enforcement of pre-dispute arbitration agreements governed by the MFAA ( Ervin, Cohen & Jessup, LLP v. Steven H. Kassel et al., No. 191761, 2/14/2007).

For the remainder of the article, click here and for the opinion itself, click here.

Mississippi Mediation Project Takes Flight

Even if attorney-mediator Laurel Kaufer were not in my small and cherished group of "Fabulous Women Neutrals," I would still be publicly applauding the launch of the Mississippi Mediation Project, selflessly sheparded from concept to realization by Ms. Kaufer's enormous creative and dedicated efforts.

Not to re-invent the wheel, we crib here from reporter Amber Craig's article posted on gulflive.com Project Donates Largest Collection of Mediation Books in State to Ina Thompason Library. 

 

The Mississippi Mediation Project concluded the final day of its conflict resolution session Wednesday by dedicating a section of mediation books to the Ina Thompson Public Library in Moss Point.

The three-day conference organized by the non-profit organization brought top mediation experts from across the nation to Pelican Landing, where 30 people from Jackson, Harrison and Hancock counties learned problem-solving skills.

Laurel Kaufer, the project's founder, called the Essential Problem Solving Skills workshop a success.

"It was beyond my expectations," Kaufer said.

Kaufer, who traveled to Moss Point from her home in Los Angeles, said this particular group was exceptional, because there was no attrition in the attendance. The number of people actually grew after the first day, Kaufer said.

"After the first day, people called their co-workers and bosses and said, You have to come to this,'" Kaufer said.

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They're Really Just Not That Into You

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From Larry Bodine's excellent LawMarketing Blog comes the following news flash:

CORPORATE COUNSEL IS REALLY JUST NOT THAT INTO YOU.

Your neighborhood GC not only wants her attorney to concentrate on the corporation's business but when she hears from you, she'd really rather hear about herself.

So do you continue sending your clients arcane "legal updates" on the laws of attachment in California or changes in the evidence code? Do you buy ads in "Super Lawyers?"

No, silly. You send your clients a glossy magazine ABOUT THEMSELVES.

As Bodine writes:

At least one law firm is taking the lead in giving the client what they want. Bass, Berry & Sims* has . . . produced a second issue of a 30-page oversize magazine for clients called momentum that talks about client success stories. The brilliance of the editorial focus is that when clients and targets receive it, they'll see articles about themselves, not the law firm talking about itself.

(*Note the Bass Berry firm motto on its home page: "it's not enough to know the law, we have to know our clients' businesses.")

The firm . . spent the money to make it look like a newstand magazine: . . . a table of contents organized by 14 industries, lots of pictures with people . . . , a cover with pictures of the chairman and CEO of HCA Inc. . . . sidebars with drawings of their clients, and did I mention lots of pictures? . . . .

The writing is so well done that the law firm name is not even mentioned.

Here's why the magazine markets the firm so well:

They don't "market their organization" -- . . . [i]nstead they have "organized around the market," a smart marketing technique in which the law firm features all it's glamorous brand name clients.

It's fun. Page 27 has a recipe for cornbread dressing from Cracker Barrel restaurants . . . (something that plays better, I assume in Bass Berry's market than it would in, say Los Angeles, but fun is key)

The graphics are superb -- . . . . [with] "Not Quite 20 Questions" profiling clients concisely with a flattering hand-drawn portrait. I'll bet every client requested to have the original artwork.

It's designed to actually be read -- with short articles, short paragraphs and short sentences.

And if you don't have a marketing budget big enough to put out a glossy rag the size of W? . . . have I mentioned blogs lately?

Perils of Trial vs. Business Opportunities

 

Remember the adage, what can go wrong, will go wrong?

We know we don't need to remind our readers of the perils of trial.  And though we never advise our clients to make a bad business deal to extricate themselves from a lawsuit, we continue to recommend that they seek business solutions to business problems before throwing their fate to the winds of trials.

This morning we're commending to our readers' attention Canon's recent devastating trial loss, courtesy of Reuters.

When Canon was sued by a small, money-losing U.S. technology firm two years ago, the dispute was over a patent license that had cost the Japanese electronics giant a one-time payment of $5.6 million.

But now that the lawsuit has caused Canon to lose the license, a fresh agreement with Texas-based Nano-Proprietary could be worth millions of dollars more, lawyers said.

Last week, a U.S. court ruled against Canon, saying the company breached its deal with Nano-Proprietary by trying to share the flat display technology with Toshiba.

The court's decision (PDF) is a major setback and perhaps an embarrassment for Tokyo-based Canon, the third-biggest patent owner in the United States.

"It seems strange Canon managed to go all the way to trial and lose," said Peter Godwin, a Tokyo-based partner at law firm Herbert Smith. "Assuming they were advised they were at risk, you'd expect a company of the size of Canon to have reached a settlement before that."

For the remainder of the story, click here.

For our commentary, read the following post.

Arbitration of Domain Name Disputes Rising at the National Arbitration Forum

One of my former law partners, Cyberspace Attorney Extraordinaire and the King of Business Development, Eric Sinrod, now of Duane Morris, reports that domain name disputes are being arbitrated in greater and greater numbers. 

As Eric reports in his weekly column for CNET, the National Arbitration Forum's domain name resolutions

climbed by a whopping 21 percent in 2006 from the prior year. Indeed, the NAF handled 1,658 Internet trademark disputes in 2006, the largest filing year in the history of the NAF domain name dispute program.

Since the inception of the program, the NAF has presided over more than 7,600 Internet domain name disputes. A number of famous trademarks have been at stake in the proceedings, such as trademarks relating to the New York Yankees, George Foreman, Vin Diesel and Louis Vuitton.

What's the upshot? Trademark holders are more than willing to go after and seek the transfer of domain names that incorporate their marks. Meanwhile, domain name registrants at times are digging in their heels and are trying to keep the domain names they have registered. There seems to be no let-up in this fertile dispute area. In fact, there appears to be a real uptick in such cases.

One such case surrounded the use of "Mr. Charbucks" in the sale of a rival coffee brand to Starbucks.

for the remainder of this article, click here

Settling Lawsuits, Making Business Deals, Developing Business and Small Talk

Jack Welch shares a golf-cart with former President Bill Clinton 

We've mentioned the benefits of small talk for settling lawsuits before. 

In a recent post entitled What Am I Supposed to Know About  (thanks to mediator blah blah for directing our attention there) professional firm management guru David Maister, praises the marketing value of small talk.  In this post, he suggests that we might  want to be conversant with the following topics to hold up our end of a conversation at a dinner party or on the golf links with potential clients. 

  • Local politics
  • National Politics
  • International affairs not directly involving your own country
  • The latest tech gadgets
  • The latest fiction best-sellers
  • The latest non-fiction best-sellers
  • What’s hot on television
  • The latest art exhibition to open in your town
  • The popular music charts
  • Yo-yo Ma’s latest album
  • What’s good on Broadway this season
  • The latest movies
  • Local sports teams
  • Sports events not involving local teams
  • Latest theories of child-rearing

I'm tired already.  It's hard enough to keep up with what actually interests me let alone with what doesn't interest me in the least.  

Does that mean that my more eclectically knowledgeable mediator peers will be better able to settle lawsuits and develop business?  I don't think so.  Why?   Because they're really just not that into you. 

So here's the super-secret intergalactic decoder-ring mystery of small talk revealed.  Ready?  

 ASK QUESTIONS.

You don't need to know anything about sports, local politics, literature, brain surgery, travel in Cambodia, statistical analysis, Islam, the movies, Anna Nicole Smith or the British monarchy.

In fact, the LESS you know, the better.

WHY?

Because the less you know, the more interest you'll take in your fellows.  Show an interest in what your clients, potential clients and negotiating partners are interested in and you will make friends for life.

Eventually, these people will get around to asking what it is that you do, thinking it must be something pretty wonderful because you're one of the few people who appear to be smart and forward-looking enough to be so deeply interested in how fascinating they are. 

I tell students to whom I teach the art of taking pre-trial testimony, that this is the same principle as the one you use to pick up men in bars -- a talent I have not used in at least 20 years, having turned this dark art into a power for the good.

As we've previously noted, small talk settles lawsuits and greases the wheels of commerce.

The lawyer who gets credit for that new case from the Fortune 50 company is not alas, the lawyer doing the actual work.  It's the lawyer with the monthly golf date with general counsel or the CEO. And what that lawyer talks about on the links is not what she knows about the principle products of Paraguay or any other topic of general or specific interest.  What she talks about is whatever is of current interest in the GC or the CEO.

And the only way to know that, is to take a genuine interest in others and ask a lot of questions.