Change Your Definition of Winning?

Change your definition of “winning” to include the business perspective. “Winning for the business” may not mean victory in a trial but preserving management time and protecting the business’s reputation and brand. From Early Case Assessment from Seagate Services.
Seagate is selling an e-discovery product (reason number one for leaving commercial litigation now -- e-discovery). But the quote above nails my own attitude toward resolving complex commercial disputes.
Vickie--
Thanks for posting on an important topic -- one that doesn't get enough attention. I have linked to this post and added a few thoughts of my own at http://www.settlementperspectives.com/2008/11/better-docket-management-through-early-case-assessments-ecas-part-v/.
Thanks again--
John DeGroote