Local Mediators Kichaven, Rothman, McCauley to Join Forces to Form High-End ADR Boutique
By Greg Katz
Daily JournalStaff Writer
LOS ANGELES - The crowded Los Angeles mediation market is about to get a new competitor.
Professional Mediation will open its doors in January. It is the brainchild of Cary Sarnoff, president of Sarnoff Information Technologies, whose main enterprise is Sarnoff Court Reporters.
Among the company's first signees is Jeff Kichaven, who is leaving JAMS for the new provider after two years with the dispute resolution giant. He said that although he has enjoyed his time with JAMS, he had tired of the large company's bureaucracy and was feeling "entrepreneurial."
"The new company will be shared with a very small number of mediators, all very skilled," Kichaven said.
Sarnoff billed Professional Mediation as a high-end dispute resolution boutique. Unlike some large panels, he said, it will have no more than 25 or 30 panelists.
By comparison, JAMS has 262 neutrals nationwide, including 133 in California alone.
"We don't want to be the biggest - we simply want to be the best," Sarnoff said. "I think that we can create an environment where very well-respected and well-thought-of mediators can collaborate together."
Sarnoff said he decided to open a mediation shop after his children, who are lawyers, began using mediators more frequently. The new panel has been in the works for several months, he said. 
Professional Mediation will be a subsidiary of Sarnoff Information Technologies, he said. It will operate out of that company's five existing offices in California and Nevada, as well as a forthcoming office in Century City. Its downtown Los Angeles office shares a floor with JAMS.
Besides Kichaven, the panel also will include Los Angeles mediator Deborah Rothman, who said she will continue to work with the other providers she has been with recently.
Independent San Diego-based mediator Scott Markus, who was affiliated with JAMS in the 1990s, and Irvine mediator John McCauley, also said they plan to sign on.
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