Negotiation Law Blog - Negotiating Book Sales: Choosing the Best Cover - Comments

Susan Cartier Liebel

Victoria Pynchon — Sun, 31 Jan 2010 21:55:35 -0800

Here's a potential candidate for you...

http://www.cartoonstock.com/directory/a/assholes.asp

:-)

Jan Schau

Victoria Pynchon — Sun, 31 Jan 2010 21:55:35 -0800

So I think they really send different messages, and not having read the book, I think you need to target your audience. If you wanted me to read it, for example, for a review for IAM, I wouldn't pick it up with the first two covers--but might with the last one (with the apples). If it's intended for kids or, for example, angry wives or disgruntled employees, the first one is better. The middle one only works, to me, if it's geared for kids and teachers.

Sharon Druker

Victoria Pynchon — Sun, 31 Jan 2010 21:55:35 -0800

I like the first one although I would replace the potentially offensive word by the expurgated version on the 3rd cover. I also find the soft green background too muted and would prefer a more attention-grabbing color (red or royal blue for example). The second and third covers suggest to me that they relate to conflict resolution for kids and schools respectively, and may unduly limit who picks up the book.

Gina Simmons

Victoria Pynchon — Sun, 31 Jan 2010 21:55:35 -0800

If you're targeting professionals, business people and leaders I'd pick the first one. I don't think it's perfect though. The comic font doesn't convey that you've got some meaty material here. The other two say childrens book. All three emphasize the ABC part of your title rather than the conflict resolution part. I think it would be funnier if your design said serious business book, and then they pick it up and read the title. That's funnier I think. I love the title!

mary

Victoria Pynchon — Sun, 31 Jan 2010 21:55:35 -0800

I love the green monster - he is such a paradox - part asshole, part human, vulnerable even if not aware. He (notice my perception of gender) is close to my heart.