This is a particularly good year to join us as we begin the first WLALA ADR initiative in its nearly 100 year history.
ONE HUNDRED YEARS! of women lawyers -
way past time to reach and firmly occupy the higher reaches of the profession. We've been graduating from the nation's law schools in nearly equal numbers with men for more than 20 years. My own U.C. law school class (King Hall, '80) was 50% women
thirty years ago.
The ADR pipeline is full of competent -- indeed glorious -- women. Yet the statistics at the top remain grim.
Chopped Liver?
Why is your ADR practice not everything that Tony Piazza's or Eric Green's or even Steve Cerveris' is? Research shows that both men
and women have
negative implicit attitudes toward women in leadership and authority positions. The good news is that
women are
slightly less pre-disposed than are men to picture a man in a suit when they're looking for access to money and power. I've had at least half a dozen
women commercial litigators look straight at me and say "I don't
know any women mediators."
Huh????
Followed by, "well their names are never on the lists [circulated in my firm]."
Women, with their slightly reduced inability to "see" women in authority positions, are our foot in the door. And the new WLALA ADR Committee is our opportunity to open that door wide.

As a member of the
CPR-led Joint Task Force on Diversity, I have heard the verdict of JAMS and the AAA. "The market has spoken. Commercial lawyers just don't hire women and minorities."
What????
We're advocates, for goodness sakes. When we come into town we have to register our skills of persuasion with local law enforcement authorities. We're change agents, opinion makers, powerful holders of the keys to the kingdom.
And the market has spoken?
We make the market!
This year's ADR Committee is dedicated to closing the gaping void between men and women neutrals. We're not going to ask for special treatment, picket the LASC's ADR office, pass new laws or burn our ADR certificates, Super Lawyer plaques, Ivy League diplomas, or our
bras (not at
this age!)
.
We're going to market like no one has ever marketed before and we're going to do so as a group so that we don't each hesitate, as we women tend to do, to promote ourselves and our services.

2010 and 2011 will be the years in which
top women will refer to other top women. 2010 and 2011 will be the years in which we close the income gap
not only between men and women neutrals but between men and women lawyers (its 40% at the top). 2010 and 2011 will be the years in which we make a market younger women lawyers will be entering in the next decade and the one after that -- one in which they'll flourish after they grow weary of fighting over interrogatory objections and e-discovery.
How?
Marketing. Proctor and Gamble does
not say, "well, the market doesn't
want a new improved laundry detergent." P&G asks "how?" not "can we?" And it certainly never says "we give up, the market has spoken."
We're putting our first stake in the ground on September 16 at the WLALA Gala.
There's no event more important for women neutrals to attend this year.
Our current attendees will appear in two full-page ads in the Tribute Book and two color flyers to be distributed at the dinner.
To date those women are
Eleanor Barr, Joan Kessler, Lynne Bassis, Katherine Edwards, Laurel Kaufer, Linda Klibanow, Denise Madigan, Stephanie Maloney, Deborah Rothman, Jan Frankel Schau, Gretchen Taylor, Caroline Vincent, Diane Wayne, Linda Bulmash, Lisa Gates (my
She Negotiates business partner),
Kathy Balin, and
Erica Bristol.
We need
three more women neutrals to fill table two. If you want to
sit at another table, ask a woman litigator to change places with you while whispering "cross-refer" in her ear. The key is that you'll be there to network. You'll show your support to WLALA by showing up and WLALA women (among the most entrepreneurial in the Bar) will see your beautiful face and panel affiliation or business name in the Tribute Book while enduring the inevitably tedious speeches at these events.
Do you want to double your income by 2012? If we've lasted this long in a profession that was solidly male when so many of us were in high school, we can close this gap by coming together and
just doing it.

And if the $175 is too steep a price during these recessionary times or if you'll be out of town or otherwise engaged on the 16th of September, please let me know that you want to be a member of the new WLALA Committee by return email.
Our first event will be an afternoon on arbitration in October with CPR CEO Kathy Bryan and other powerful women attorneys, GC's and CEO's who arbitrate, either as advocates, as clients or as arbitrators. The panel will be moderated by complex-commercial AAA arbitrator Deborah Rothman.
Shock me! Let's fill Table Three!!
I look forward to hearing from you and to kicking the last pitiful shards out of that darn glass ceiling.
Best,
Vickie