She Negotiates the End of the Glass Ceiling
How do we "sell" the nation on the idea that women's work is as valuable as men's? Despite the fact that 90 years have passed since women were given the vote and 40 since an entire generation of women raised their voices against unequal treatment under the law, we continue to make a third of what our men do.
What's up with that? and why the Coke ad?
What's up with that is this: we're not negotiating our true market value because we believe it is worth one-third less than men believe their true market value to be. That's what the research shows. Instead of getting angry, let's finally "get even" by learning our true market value; gathering the tools to ask for it; and, then just go get it.
That's what Lisa Gates and I are up to over at She Negotiates ~ our four-week online coached negotiation class for women. First, we give you the tools to re-calibrate your market value. Then we teach you how to get it. It's a simple as that.
Why the Coke ad?
Coca-Cola, one of the most successful products ever to grace our planet, wasn't always a world-wide beauty pageant winner. It once had to sell itself. It's SODA POP for goodness sakes. But it didn't sell itself as soda pop. It sold itself as the staff of life ~ bread. It wasn't a luxury ~ something our then-post-depression post-war parents were not keen on buying. It was a necessity.
So how do we sell ourselves as necessary to the economy and as valuable as bread and butter? Come on over to She Negotiates and we'll teach you how.
Our next course begins on September 13 and you can take it in your jammies! A warning: this is no ordinary e-class. It's a lot of hard work.
If you're ready to upset the apple cart and apply a little elbow grease to the gears and levers of a society that still fails to recognize our value, come on by!
Our best for yet another new beginning,
Vickie Pynchon and Lisa Gates
She Negotiates Consulting and Training
2010 and 2011 will be the years in which top women will refer to other top women. 2010 and 2011 will be the years in which we close the income gap not only between men and women neutrals but between men and women lawyers (its 40% at the top). 2010 and 2011 will be the years in which we make a market younger women lawyers will be entering in the next decade and the one after that -- one in which they'll flourish after they grow weary of fighting over interrogatory objections and e-discovery.
And if the $175 is too steep a price during these recessionary times or if you'll be out of town or otherwise engaged on the 16th of September, please let me know that you want to be a member of the new WLALA Committee by return email.
