From the intersection of Do and Don't, we thank Concurring Opinions for hipping us to the latest, clearest, most skimmable advice on blogging for the Fortune 50 of Law Firms (and you know who you are). 

This advice comes from Law.com care of the able Alysa N. Zeltzer and John E. Villafranco at Kelley Drye Collier Shannon in Washington, D.C..  (no blog of your own Kelley Drye?)

If this teaser interests you, click on the title for the full article. 

As Blogging Grows, So Do Its Do's and Don'ts
By Alysa N. Zeltzer and John E. Villafranco
Internet Law & Strategy
February 20, 2007

With the rush to create content, it's easy to forget that all business communications directed to the public are subject to a variety of laws, regulations and other legal concerns. This article provides a high-level overview of the key points to keep in mind as you assess whether your company-related blog is legally compliant.

THE DO'S

DO make a clear decision on whether the company will sponsor and/or host a blog (or several), and what the objectives are for each blog. Blogs don't make sense for all companies and you should be clear about why having a blog (or several) will advance the corporate interests as well as interest readers, and are worth the resources to start and keep one or more blogs running