The Social Web - A World of Possibilities from the public relations/public affairs firm Tunnheim Partners provides the statistics for all the jabbering we do here about matriculating your law or ADR practice into the Web 2.0 University.  Excerpts below:

In a year when YouTube won Time magazine’s invention of the year and corporate CEOs were quick to create their own avatar – a virtual personalized identity – 2006 proved that “new media” now includes much more than blogs. The always-changing media landscape has forced public relations professionals to constantly re-examine the term “new media” and continuously find its hidden opportunities.

Gone are the days where a company could merely post information on a static corporate Web page and expect customers to find it. A survey by Ketchum and the University of Southern California’s Annenberg Strategic Public Relations Center found that nearly half of all industry professionals use their corporate Web site to post important company news and announcements, but only 6.8 percent of all customers will go to the Web site to find it. Today’s more socially minded Web user will look to more interactive online locations to influence their beliefs about a company, product or concept – including the virtual world.

Read the rest of the article and check out more Tunnheim advice here.

And if you don't know what Web 2.0 is, check out the O'Reilly Explanation which includes the following comparisons between Web's 1 and 2.

And no, we here at the Negotiation Law Blog don't know what half of these things mean.  The point is only that we're learning and we invite everyone else along for the ride.