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Check out Decision Quest's recent article Jury Research: Shift the Paradigm, Rethink the Science by Stuart Miles, Ph.D., Senior Director at Louisville.

I almost tried a half-dozen "bet the company cases" and tried one to jury verdict using the services of jury consultants, focus groups, and trial graphic experts.  In every single one of those cases I wished I'd used a jury consultant earlier.  

That said, here's an excerpt of Dr. Miles article.  Click on the link above for the full article. 

 
Research is not just for cases that don’t settle - it can actually help to settle cases in your favor. Many attorneys think of jury research as final preparation before a case goes to trial or as a "last stage" of gathering information. Such thinking often arises if the research is viewed only as a form of trial strategy – but jury research can be a great deal more than that. To get the most return on an investment in research, it often helps to understand the broader value of research at different stages in the development of a case.