Get Your Blog Out of the Sandbox and Off to Work
If you’re blogging to market your goods or your services, please raise your hand.
Thought so.
That’s 99.9999% of you.
If you understand blog analytics, keep your hand up.
O.K., 33% isn’t bad.
Now keep it up if you know how to get your blog out of the kindergarten sand-box and into a suit and tie?
.00001%.
I was in that small percentage until this morning when I read How to Measure the Effectiveness of Your Content Marketing by Canadian attorney Michael Webster, a “key partner” at the International Association of Franchisees and Dealers (the organization for the the men and women whose small businesses are Carl’s Juniors or Taco Bells).
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If you’re blogging to market your goods or your services, please raise your hand.
Thought so.
That’s 99.9999% of you.
If you understand blog analytics, keep your hand up.
O.K., 33% isn’t bad.
Now keep it up if you know how to get your blog out of the kindergarten sand-box and into a suit and tie?
.00001%.
I was in that small percentage until this morning when I read How to Measure the Effectiveness of Your Content Marketing by Canadian attorney Michael Webster, a “key partner” at the International Association of Franchisees and Dealers (the organization for the the men and women whose small businesses are Carl’s Juniors or Taco Bells).
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