Law Firm Videos Are on The Rise

More and more firms are adding web-based law firm videos to their arsenals of marketing tools. If you’re one of them, then you’ve already seen some of the benefits: increased website traffic, more interest from prospective clients, and increased brand recognition among both prospects and peers. If you haven’t begun incorporating law firm videos or have but aren’t experiencing the above results, then you might need to change your approach.

Why should my firm use online videos?

  1. Law firm videos demonstrate that the firm has entered the 21st century. When searching for a firm, potential clients want one that will be able to use every advantage in pursuit of justice: technology is one of those advantages. Firms without online videos might have the requisite technological expertise, but with them, that firm is sending a clear message that the firm is up-to-date.
  2. It will reach a large audience. More and more Americans are doing their shopping online—and it’s not just for Christmas presents. Looking for professional services online gives consumers the ability to find reviews of their performance, and get help about how to pick and choose between providers—all without having to leave the house or even pick up a phone. With law firm videos, you’ll have one more way of putting out important information about your firm—including why yours is the best firm in your respective field.
  3. It won’t cost much. Unless you’re committed to professionally producing your law firm videos, then you can get away with simple, blog-like videos that cost next to nothing. While the quality of the video may not look professional, that’s not nearly as important as making sure that your firm comes across as professional: something with which that the video quality has nothing to do.

How can I maximize the effectiveness of online videos? read more

5 Lawyer Video Editing Tips

You’ve written your script, shot your video, and are almost ready to upload it to your firm’s website, but you’ve got one more step left: editing. Some of you out there may be tempted to forgo the editing process, but even if you got one great take where everything seemed to go smoothly, you should still take the time to edit your lawyer video. There may be audio problems or lighting problems, or you might just realize that there are portions of the video that you can get rid of that will make the video more concise. Here are some things to think about during the video editing process. read more