Most lawyers hate having to market themselves and their firm. Reasons range from “It’s hard,” to “It’s unprofessional,” to “I just don’t have the time,” but the bottom line is that some amount of legal marketing is necessary. Word of mouth is valuable, but it will only get you so far. Once you’ve accepted that truth, there’s another to consider: “Marketing” isn’t synonymous with “Sleaze.” There are tasteful, effective ways of marketing your firm that, if done right, don’t even come across as marketing. Here are a few of those methods.
No-fault systems in theUnited Statestypically offer a kind of bargain between insurers and consumers. For their part, consumers are asked to forgo pain-and-suffering claims, which compensate for the mental anguish or loss of the enjoyment of life’s pleasures they have endured as a result of an accident. Insurers, on their side, promise that claims for economic losses (usually lost wages and hospital bills) will be handled relatively quickly because issues of fault do not have to be considered. Finally, in a no-fault system the insurer compensates for all economic losses, not just the ones caused by someone else’s negligence.