Pinterest is a Drag Queen
I am getting to know Pinterest.
And it’s definitely a drag queen.
If you create categories for people to organize their life, their interests, and their dreams into, they will do one of two things.
It’s Hard to Find Business Women, Feminists and Politics on Pinterest
As I noodle with Pinterest, I am finding ways to keep my main page from looking like a pink, girly, fashion and diet conscious, wedding-minded, pet-friendly, artsy-craftsy, shoe-obsessed extravaganza.
But it’s not easy to push through all the recipes, frosted cakes and homemade objects d’art.
How many gen-y’s are on Pinterest? You’d think from the postings that they know how to cook! I know I’m working from a small sample but my last gen-Y assistant didn’t know what to do with a hard-boiled egg.
“You peel it.”
Pinterest looks like The Ladies’ Home Journal of 1962 or Good Housekeeping in 1958.
People will say, “well, obviously, when you have a social networking site for women and the women get to pick what they pin, you can’t blame the people who created the pin board.”
Oh yes you can!
Let’s go back to the negotiation and social psychology concepts of framing and anchoring.