How do we "sell" the nation on the idea that women's work is as valuable as men's? Despite the fact that 90 years have passed since women were given the vote and 40 since an entire generation of women raised their voices against unequal treatment under the law, we continue to make a third of what our men do.

What's up with that? and why the Coke ad?

What's up with that is this: we're not negotiating our true market value because we believe it is worth one-third less than men believe their true market value to be. That's what the research shows. Instead of getting angry, let's finally "get even" by learning our true market value; gathering the tools to ask for it; and, then just go get it.

That's what Lisa Gates and I are up to over at She Negotiates ~ our four-week online coached negotiation class for women. First, we give you the tools to re-calibrate your market value. Then we teach you how to get it. It's a simple as that.

Why the Coke ad?

Coca-Cola, one of the most successful products ever to grace our planet, wasn't always a world-wide beauty pageant winner. It once had to sell itself. It's SODA POP for goodness sakes. But it didn't sell itself as soda pop. It sold itself as the staff of life ~ bread. It wasn't a luxury ~ something our then-post-depression post-war parents were not keen on buying. It was a necessity.

So how do we sell ourselves as necessary to the economy and as valuable as bread and butter? Come on over to She Negotiates and we'll teach you how.

Our next course begins on September 13 and you can take it in your jammies! A warning: this is no ordinary e-class. It's a lot of hard work.

If you're ready to upset the apple cart and apply a little elbow grease to the gears and levers of a society that still fails to recognize our value, come on by!

Our best for yet another new beginning,

Vickie Pynchon and Lisa Gates
She Negotiates Consulting and Training