About Us

Victoria Pynchon

As the co-founder of She Negotiates Consulting and Training, I offer my services as a keynote speaker, trainer and consultant....

She Mediates

ADR Services, Inc.

She Negotiates

She Negotiates

The 33 cent wage and income gap is unacceptable and unnecessary. So is the cliché glass ceiling. Bottom line, our...

This is Your Brain on Neuroscience

Better Decision Making through Neurochemistry

OK, this is the stuff that makes me wish I had a science brain instead of a literature brain. Can you guys over at Decision Science News and the Neuroeconomics Blog please explain the firing of orbitofrontal cortex neurons or the dopaminergic system irregularities that account for science/math disabilities among literature majors and law school students while I compare and contrast semiotic decision science in Moby Dick with the new neuroeconomic historicism in Bleak House? You have twenty minutes. You may turn your papers over . . . . . . . . . . . . . . . . . . . . . . NOW!!

But seriously folks. The math/science/economics majors who stumbled their way into law school for reasons known only to their psychoanalysts (or here in California, their Kabbala teachers) shouldn't miss out on the new research being tracked daily by Steve Seletta, unsung summer research fellows like Nikki Sullivan, and Director Kevin McCabe along with their colleagues at the Center for the Study of NeuroeconomicsatGeorge Mason University.

It's heady stuff (no pun intended). Once in awhile I actually understand it and on fewer, but no less exciting occasions, I find it applicable to what we'll call negotiation "science" for 30 seconds so we can "teach the controversy" (could Darwinian natural selection theory explain the development of the rule against perpetuities or factual impossibility in criminal law? I don't think so!)

But don't stop there. Dan Goldstein at the London Business School, teaches and blogs about "Decision Science" in his capacity as Assistant Professor of Marketing. He's been mentioned by social, behavioral and cognitive science popularizer Malcolm Gladwell (Blink and The Tipping Point) so you know he must be easier to understand than the true scientists at George Mason U. And the photo on his web page is pretty cute.

But truly, I'm grateful to the cognitive, neuro- and decision science guys (and women) for giving me something to crack my head open over other than dark matter, black holes and string theory, all of which remain mysterious, but have the same strong pull on my randomly drifting attention as freeway accidents do for Southern California motorists. And you can never use particle physics to help explain your last business negotiation.

"What is the purpose of time," asked eminent physicist Stephen Hawking. "To keep everything from happening at once" he replied. This is what writers and scientists have in common. We all question first principles. It's not a perfect match but it's a start.

Comments (1)

Read through and enter the discussion by using the form at the end
Stephanie West Allen - November 24, 2006 5:10 PM

I think you will find here several neuroscience resources presented in layperson's terms:


Most are related to negotiation as you can see. This exciting field holds gems for lawyers.

Post a comment

Fill out this form to add a comment to the discussion
I'd like to leave a comment. is
  • 4media dvd ripper standard 5
  • adobe audition cs5.5 mac
  • adobe creative suite 4 web premium mac
  • autodesk building design suite ultimate 2012
  • techsmith camtasia studio 7
  • adobe flash builder 4.7 premium
  • adobe photoshop cs5 mac
  • corel wordperfect office x4 standard
  • adobe creative suite 6 production premium student and teacher edition
  • visual studio 2010 premium
  • autodesk maya 2013
  • nuance pdf converter professional 5
  • adobe cs6 production premium student and teacher edition mac
  • autodesk autocad electrical 2011
  • autodesk autocad map 3d 2009
  • pitney bowes mapinfo professional 11.5
  • adobe cs6 design standard student and teacher edition mac
  • infinite skills - learning bootstrap 2 mac
  • daz bryce 5.5
  • thegrideon access password professional 2.0
  • adobe flash professional cs5.5
  • autodesk navisworks manage 2009
  • microangelo toolset 6
  • autodesk alias design 2012 mac
  • parallels desktop 9 mac
  • futuremark 3dmark 05 pro
  • filemaker pro 11 advanced
  • adobe dreamweaver cc mac
  • infinite skills - advanced html5 training
  • autodesk autocad 2011 mac
  • excel 2010 all-in-one for dummies
  • adobe photoshop cs3 photographers guide
  • quarkxpress 10
  • camtasia studio 8
  • apple mac os x 10.8 mountain lion