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Victoria Pynchon

I mediate and arbitrate complex commercial disputes, the former with ADR Services, Inc. in Century City and the latter with...

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She Negotiates

The 33 cent wage and income gap is unacceptable and unnecessary. So is the cliché glass ceiling. Bottom line, our...

How to Ask Someone to Stop Using Your Trade Name

The intellectual property police have been out in force since the new year, protecting their rights to words like "win" and "without," as in "negotiating to win" and "mediators without borders."

I am told I can negotiate to lose or negotiate with, by or for women, but I cannot "negotiate to win," even if I add the word She in front of the transitive verb Negotiates before going on to suggest that by negotiating, "she" can win.  

And let the world be on notice, She is a word I'm gonna own, baby.

Only Mr. Thompson, I was told, has the right to annoint himself as the negotiator who wins, despite the plethora of winning negotiation books -- such as Negotiate to Win by Patrick Collin and Negotiate and Win by Dominick Misino -- and winning negotiation seminars, like the AMA's Negotiating to Win and another company's Negotiate to Win-Win (the key, apparently, in the redundancy)

I am also advised that I must eliminate posts from my blog concerning Mediators Without Borders which used to be the name of an organization of which I was a charter member (now Mediators Beyond Borders). My blog posts concerned Mediators Without Borders before another MWB told the new MWB's Board that "without" had been taken, thank you very much.

 

Whether any of the other "without border" groups could ask their fellow "without border" organizations to cease and desist using the word "without" between the name of a profession and the word "border" is very much up in the air. We assume there are no reported cases on the issue because those groups don't really mind that this phrase has entered the English language to signify the work of professionals who donate their time to countries with inadequate professional resources.

One assumes the French don't care what one says in the English language because they own French and are only interested in keeping words like "hot dog" out of it (see L'Académie française). It's Medecins sans Frontieries, not Doctors without Borders, merci.

If I'd used the words "Face" and "Book" in the same sentence before Mark Zuckerberg cornered the market on the words "faceand "book," would I be required to rewrite history, changing yesterday's news to recognize the subsequent rights of language captors intent on propertizing the entire English tongue (FaceTongue?)

Yes, the Color Yellow is Trademarked 

I went to a New Year's party and asked a friend who is a rockin' IP lawyer, about trademarking the word "win." In response, he regaled me with the story of his victory on Wham-O's right to corner the market on the color yellow in all of its shades, which came with an eight-figure verdict against folks who felt free to dye their slip n' slide golden rod or even khaki  (SLB Toys USA, Inc. v. Wham-O, Inc.;Wham-O, Inc. v. Manley Toys, Ltd). So I eliminated the word "win" from a seminar in Boston that was cancelled on account of snow (bad karma?)

I'm happy to find another way to say just about anything. I think I have more words at my disposal than most people, being a writer and all. But, listen up! Beginning even a potentially contentious relationship by making demands or asserting rights or dropping the name of your prestigious AmLaw100 trademark law firm in my voice mail does not incline me to cooperate.

No one wants to do anything at the point of a gun.

Someday, when "She Negotiates" is on the map, Mr. Thompson will wish that I would provide his seminar and book a little of my network's juice. And Mediators Without Borders will ask itself why I'm not increasing its traffic by using my several publishing platforms to its benefit.

Because these people are not practicing what they're preaching. They know, but momentarily forget in their zeal to protect what is theirs, that it is far easier to get me to do something I want to do than it is to force me to do something I do not.

As in "win win."

Still, I am practicing restraint in 2011, which is why I eliminated the Mediators without Borders posts from this blog without a fight.

If I hadn't made this one of several new year's resolutions, I would be far more inclined to dig in my heels and say go ahead, make my day. 

Comments (4)

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Jeff Thompson - February 3, 2011 5:58 PM

Vickie,

Wow, thanks for sharing this, really amazing.

Let me point out for the record the "Mr. Thompson" being referred to is not me ;)

Jeff

Joe Markowitz - February 4, 2011 12:20 AM

For a model of how to respond to lawyers' cease and desist letters of this nature, take a look at the famous letter that Groucho Marx wrote to the Warner Brothers when they objected to the Marx Brothers' use of the title "A Night in Casablanca."

Dear Warner Brothers,
Apparently there is more than one way of conquering a city and holding it as your own. For example, up to the time that we contemplated making this picture, I had no idea that the city of Casablanca belonged exclusively to Warner Brothers. However, it was only a few days after our announcement appeared that we received your long, ominous legal document warning us not to use the name Casablanca.

It seems that in 1471, Ferdinand Balboa Warner, your great-great-grandfather, while looking for a shortcut to the city of Burbank, had stumbled on the shores of Africa and, raising his alpenstock (which he later turned in for a hundred shares of common), named it Casablanca.

I just don’t understand your attitude. Even if you plan on releasing your picture, I am sure that the average movie fan could learn in time to distinguish between Ingrid Bergman and Harpo. I don’t know whether I could, but I certainly would like to try.

You claim that you own Casablanca and that no one else can use that name without permission. What about “Warner Brothers”? Do you own that too? You probably have the right to use the name Warner, but what about the name Brothers? Professionally, we were brothers long before you were. We were touring the sticks as the Marx Brothers when Vitaphone was still a gleam in the inventor’s eye, and even before there had been other brothers—the Smith Brothers; the Brothers Karamazov; Dan Brothers, an outfielder with Detroit; and “Brother, Can You Spare a Dime?” (This was originally “Brothers, Can You Spare a Dime?” but this was spreading a dime pretty thin, so they threw out one brother, gave all the money to the other one, and whittled it down to “Brother, Can You Spare a Dime?”)

Now Jack, how about you? Do you maintain that yours is an original name? Well it’s not. It was used long before you were born. Offhand, I can think of two Jacks—Jack of “Jack and the Beanstalk,” and Jack the Ripper, who cut quite a figure in his day.

As for you, Harry, you probably sign your checks sure in the belief that you are the first Harry of all time and that all other Harrys are impostors. I can think of two Harrys that preceded you. There was Lighthouse Harry of Revolutionary fame and a Harry Appelbaum who lived on the corner of 93rd Street and Lexington Avenue. Unfortunately, Appelbaum wasn’t too well-known. The last I heard of him, he was selling neckties at Weber and Heilbroner.

Now about the Burbank studio. I believe this is what you brothers call your place. Old man Burbank is gone. Perhaps you remember him. He was a great man in a garden. His wife often said Luther had ten green thumbs. What a witty woman she must have been! Burbank was the wizard who crossed all those fruits and vegetables until he had the poor plants in such confused and jittery condition that they could never decide whether to enter the dining room on the meat platter or the dessert dish.

This is pure conjecture, of course, but who knows—perhaps Burbank’s survivors aren’t too happy with the fact that a plant that grinds out pictures on a quota settled in their town, appropriated Burbank’s name and uses it as a front for their films. It is even possible that the Burbank family is prouder of the potato produced by the old man than they are of the fact that your studio emerged “Casablanca” or even “Gold Diggers of 1931.”

This all seems to add up to a pretty bitter tirade, but I assure you it’s not meant to. I love Warners. Some of my best friends are Warner Brothers. It is even possible that I am doing you an injustice and that you, yourselves, know nothing about this dog-in-the-Wanger attitude. It wouldn’t surprise me at all to discover that the heads of your legal department are unaware of this absurd dispute, for I am acquainted with many of them and they are fine fellows with curly black hair, double-breasted suits and a love of their fellow man that out-Saroyans Saroyan.

I have a hunch that his attempt to prevent us from using the title is the brainchild of some ferret-faced shyster, serving a brief apprenticeship in your legal department. I know the type well—hot out of law school, hungry for success, and too ambitious to follow the natural laws of promotion. This bar sinister probably needled your attorneys, most of whom are fine fellows with curly black hair, double-breasted suits, etc., into attempting to enjoin us. Well, he won’t get away with it! We’ll fight him to the highest court! No pasty-faced legal adventurer is going to cause bad blood between the Warners and the Marxes. We are all brothers under the skin, and we’ll remain friends till the last reel of “A Night in Casablanca” goes tumbling over the spool.

Sincerely,

Groucho Marx


from http://www.chillingeffects.org/resource.cgi?ResourceID=31

Nancy Hand - February 4, 2011 1:27 PM

Hi Vickie!

Joe's post is priceless. People can get so carried away with IP. It is my area of legal expertise and I know the Wham-o story. Unfortunately, when IP owners have the inkling and the finances to corner a name, you either fight or back off.

Perhaps we could eliminate function words altogether. You could try "Mediators Not Within Borders" ;-)

I like your approach though - living well is *still* the best revenge!

Cheers
Nancy

Michael Kors Sale - May 15, 2012 11:12 PM

Do not think that there will never be lost.

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