You’ve written your script, shot your video, and are almost ready to upload it to your firm’s website, but you’ve got one more step left: editing. Some of you out there may be tempted to forgo the editing process, but even if you got one great take where everything seemed to go smoothly, you should still take the time to edit your lawyer video. There may be audio problems or lighting problems, or you might just realize that there are portions of the video that you can get rid of that will make the video more concise. Here are some things to think about during the video editing process.
It’s not enough to simply put a video up on your firm’s website, pat yourself on the back and get back to the business of being a lawyer. The only way to truly maximize that video you spent so much time perfecting is by making it part of a concerted marketing effort. Here are some steps to using your video to generate new clients.