With the quantity of user-generated videos growing exponentially, a number of video hosting websites have sprung up over the last few years. Essentially, the hosting website puts the user’s video on its own website, sparing the user the expense and hassle of doing so himself. There are many other advantages to hosting videos on these websites, but the vast majority of them are next-to-useless for lawyer videos. For a lawyer to use a generic hosting website, it would look unprofessional and likely be confusing to the viewer, who would have to leave the lawyer’s website in order to view the video. Fortunately for lawyers, new hosting websites designed specifically for lawyers and people in need of legal help are now available. Here are some advantages to hosting your lawyer videos on legal directories.
Most lawyers hate having to market themselves and their firm. Reasons range from “It’s hard,” to “It’s unprofessional,” to “I just don’t have the time,” but the bottom line is that some amount of legal marketing is necessary. Word of mouth is valuable, but it will only get you so far. Once you’ve accepted that truth, there’s another to consider: “Marketing” isn’t synonymous with “Sleaze.” There are tasteful, effective ways of marketing your firm that, if done right, don’t even come across as marketing. Here are a few of those methods.